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Case Study

To try and help you appreciate the difference one of our Search Engine Optimisation campaigns can make we’re going to run through the stage and effects of one of our recent Search Engine Optimisation campaigns.

The company in question is a removals company based in Bridlington. The website had been live for several years, and we produced some in-depth quote forms for them in the past. They came back to us after a “100% guaranteed top page listing” sales pitch they fell for turned out not to be true. They’d spent hundreds of £££’s on 3 new websites that were supposed to bring in lots of new sales and enquiries. Then the stinger was the hundreds of more £££’s per month the “100% guaranteed” company requested to actually promote these 3 new websites. Those websites never brought in any more enquires and never made an impression on the 3 towns they targeted in.

The owner came to us and asked if we had any ideas! Which of course we did. Rather than trying to reinvent the wheel we decided to work with the existing website produced by another web design team. The framework of the existing site did the job required, the design was clean and got the message across, it’s main problem was the lack of content, and the inaccessibility of some great content from the search engine spiders.

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About Eightlegged

Eightlegged are always looking for great ideas. We work with our clients to achieve their goals, and often far beyond. Simply give us a call now on 01723 384531 and discuss your ideas in complete confidence.



We discussed their budgets and expectations. We calculated from their average expected conversion rates how many new enquiries they would need to make to “pay” for this search work and we started them on a £250 every alternative month package that would allow us 10 hours of work to be carried out each alternate month.

The first thing to do was to “clean up” the existing website, apply accessibility standards and fix any css or coding errors to w3c standards. The next thing was to identify search terms and regional areas we would be targeting. We ran a scan on the search terms we would be initially looking to promote and the results are displayed below.


Search Term Position Google ( “-” means not in the top 100 )
Removals in Bridlington 8
Bridlington Removals 9
Removals in Whitby 38
Beverley Removals 38
Removals in scarborough 40
Scarborough Removals 55
Removals in Beverley 78
Hull Removals
Removals in Hull
Filey Removals
Removals in Filey
Removals in Harrogate
Harrogate Removals
York Removals
Removals in York
Malton Removals
Removals in Malton
Driffield Removals
Removals in Driffield
Pocklington Removals
Removals in Pocklington
Whitby Removals


You can see they just about scrapped onto the first page of Google for “Bridlington Removals” and that was about it. There are 10 listings per “page” on Google and you really need to be in the top 2 pages if you hope to pick up much traffic, especially for regional search terms as they don’t get that many searches per month. Over the next 8 months we worked our magic to build on this base line. I’m not going to go into detail as to what we do!! That would be telling! But a lot of it is things website owners should be doing themselves, and are quite capable of. Your website is only as good as the ways people can find it, and that means links people!!

We tracked our progress over each session, and worked out which terms needed more work, and which we’d achieved our “first page on Google” goal and didn’t need to work on further. More magic ensued and we added new search terms to the report as we hit our targets with existing ones. The final results are shown at the end of this document. We achieved our targets on the vast majority of the search terms we initially tracked and a lot more besides. Our Search Marketting campaign opened up this company to other towns and cities they would never attracted business from before even though there are all within the companies “area of operation.”

Visitor numbers rocketed and so did enquiries, the owner personally thanked us for the difference we had made to his business. He’d spent £1000 over 8 months to achieve the kind of rankings he should have had when he launched his website and business all those years ago. When he’s ready to deal with more enquiries he’ll be back and we’ll finish the job on those trickier search terms!

Would you pay £1000 for this kind of change in your search engine rankings? The list below is not the "definative" list of search terms they rank and receive traffic for, each region also supports lots of other terms, ie Bridlington related terms also include things like "Removal firms Bridlington" and "Removals men Bridlington" etc etc, but it takes time to track each term so we only track certain terms.


Search Term Position Google ( “-” means not in the top 100 )
Removals in Bridlington 1
Bridlington Removals 1
Removals Service Bridlington 1
Removal Firms Filey 2
Tadcaster Removals 2
Saltburn Removals 2
Driffield Removals 3
Removals in Scarborough 3
Removal Firms Whitby 3
removal Firms Pocklington 3
Removal Companies Whitby 3
Removal Companies Filey 3
Removal Companies Bridlington 3
Removal Companies Pocklington 3
Removals Service Filey 3
Thirsk Removals 3
Scarborough Removals 4
Removal Firms malton 4
Removal Firms Driffield 4
Removal Companies Malton 4
Removals in Saltburn 4
Guisborough Removals 4
Filey removals 5
Malton Removals 5
Whitby Removals 5
Removal Firms Scarborough 5
Removal Companies Driffield 5
Removal Firms Bridlington 5
Removals Service Malton 5
Removals Service Pocklington 5
Removals in thirsk 5
Redcar removals 5
Removals in Filey 6
Pocklington Removals 6
Removal Companies Scarborough 6
Removals Service Scarborough 6
Removals Service Driffield 6
Removals Service Whitby 6
Middlesbrough Removals 6
Removals in Guisborough 6
Removals in Malton 7
Beverley Removals 7
Removals in Redcar 7
Removals in Tadcaster 7
Skipton removals 8
Northallerton removals 8
Removals in Northallerton 8
Removals in Pocklington 9
Removals in Beverley 9
Harrogate Removals 10
Removal Firms Beverley 11
Removals in Skipton 12
York Removals 13
Removals in Driffield 13
Removal Firms York 13
Hull Removals 14
Removal Firms Harrogate 14
Removals in Whitby 15
Removals Service Harrogate 19
Removal Firms Hull 20
Removals in Middlesbrough 21
Removal Companies York 22
Removal Companies Harrogate 28
Removals Service York 29
Removals in Harrogate 31
Removals Service Hull 35
Removal Companies Hull 42
Removals in Hull 47
Removals in York 66


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About Eightlegged

Eightlegged are always looking for great ideas. We work with our clients to achieve their goals, and often far beyond. Simply give us a call now on 01723 384531 and discuss your ideas in complete confidence.

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